- You can ask trivial questions, you want to ask questions that if the answer surprises you it would completely change the direction of your business
- What are those questions?
- If you’re procrastinating something, imagine what you’d tell someone that you’re delegating a task to do and then do that thing yourself
- “You should be terrified of at least one of the questions you’re asking in every conversation.”
- Bad news isn’t bad news if you can try again
- You want the truth not a gold star
- A Luke warm response is a great sign, means they don’t care
- Be careful of zooming in to fast
- Does-this-problem-matter” questions:
Look at the elephant
Prepare your list of 3
- Define each type of cusomter and figure out the 3 questions that seem murkiest and most important RIGHT NOW
- will change over time
Keep it casual
- hard to make formal meetings happen as there's a lot of logistics involved, the more casual you can keep it the more conversations you can have and the faster you'll grow.